Finnish Lainappi collaborates with Omocom to keep existing products in use

Not everything needs to be owned, which both Lainappi and Omocom agree on since the two companies' business concept is a result of this. Finnish company Lainappi has an app-based platform that easily, safely, and smart lets persons share their belongings to a price that the owner decides for themselves. Everything from sports equipment, power tools, and clothing can be shared via Lainappi’s app, and when adding safety in terms of an Omocom-insurance the offer is a ‘no-brainer for owners that might have previously been unsure about renting out their belongings. The Omocom-insurance is an all-risk solution and covers damage, theft, and loss during the whole rental period.

“We at Lainappi, are pleased to improve our service by providing insurance to our users through Omocom. We know how much value it brings to our users to be able to safely share their items to others. We were thrilled to find a company like Omocom, that shares the same values and was able to provide a new kind of insurance model. We welcome everyone to our new, improved Lainappi”, says Lainappi about the collaboration with Omocom in their press comment.

When damage occurs, a claim is reported directly via Omocom’s all-digital claims form. When clicking the claims link in the e-mail that’s received at the start of the Lainappi-rental, the form is pre-filled with all necessary information about the rental - The owner of the item only has to complete the form with information about the damage and click “send” for the claim to be handled by Omocoms experienced claims specialists.


Omocom offers claims handling in local languages, which means that Lainappi’s customers will be taken care of in Finnish.


Easy, safe, and smart


Lainappi’s mission is to promote sharing economy and green economy by encouraging rent instead of buying. Just like Omocom, they want to enable easy, safe, and smart rentals of existing products.


Omocom’s main mission is to keep customers' stuff in use, despite the fact that they get damaged during the rental period. Today, 9 out of 10 of Omocoms customers state that they will continue to rent out their stuff even though they have been damaged.

“The collaboration between Lainappi and Omocom is a "perfect match" as both seem to share existing resources. Why buy new when you can rent from someone instead? Together with Lainappi, Omocom wants to increase customers' circular choices by offering insurance so that the customer can feel safe” says Christian Weimer, Senior Business Developer at Omocom.

Omocom is a Sweden-based insurance agent who offers short-time insurances, specially fitted for products within the circular economy. Omocom works with platforms aimed at increasing the use of existing resources, for a more sustainable future.


Lainappi is a Tampere-based company founded in 2020. The business is based on innovative household items rental services offered to consumers and business customers. The service works through a mobile application, where users can rent items from each other, such as tools, sports equipment, and clothing.

Read more about Lainappi: https://www.lainappi.fi/

The risk carrier of the insurance is W. R. Berkley Nordic.