Circular Monday

Uppdaterat: nov 23

Circular Monday, formerly known as White Monday, is the day of circular consumption that occurs on the Monday before Black Friday each year. This year, 2021, the day happens on November 22nd.


Circular Monday was founded in 2017 by the Swedish circular fabric repair company Repamera AB, and has since become a global campaign. In 2020, the name "White Monday" was replaced by "Circular Monday" to make the message clearer.


The aim is to spread companies that offer circular products and services and encourage circular consumption that is gentle on both the wallet and the planet. Under the hashtag #circularmonday, posts and campaigns are collected, with information and promotion for circular consumption.


"Another shopping day?" a lot of people probably think when they hear about campaigns and hashtags that encourage consumption. Well yes, but in contrast to, for example, Black Friday, circular shopping actually reduces the amount of waste.


So, what does circular economy really mean?


Circular economy is a model for production and consumption, which means sharing, renting, reusing, repairing, renovating and recycling existing materials and products for as long as possible. The opposite of a circular economy is a linear economy when you manufacture, use and throw away the products. "Take, make, waste" is a term often used as a deterrent, and is exactly what a circular model counteracts.


In short, the circular economy can be described as consumption that is kinder to the environment, and leaves a smaller climate footprint than traditional production and consumption of things.


Here are some examples of what you as an individual can do to contribute to sustainable and circular consumption:


Rent and share: You can rent tools, clothes, and vehicles when needed, instead of buying brand new stuff. Platforms like Hygglo, Heap carsharing, GEMME, Lainappi, Pinsj and Parently have market places for this.

Reparation: Repair your stuff when it breaks, instead of buying brand new ones.

It is, of course, possible to repair more categories than vehicles and bicycles - Even clothes, tools, furniture and electronics can be repaired excellently. When we at Omocom receive a claim report, we always recommend repairing, if possible. Omocom collaborates with awesome MIOO that can repair your bike, at a time and place that suits you!

Buy second hand and recycle: It's not just houses, flats and cars that are good to buy used - Let's get in the habit of buying used stuff in other categories as well! Clothes, toys and furniture are examples of gadgets that abound in, for example Blocket, Marketplace and flea markets. Transport your second-hand goods smoothly via Tiptapp, which has a neat integration directly from Blocket's website. Used and refurbished electronics such as mobile phones can also be purchased in excellent quality from e.g. Inrego, ForallPhones, Refurbly, PhoneHero, GreenMind, Phoneix with several, and usually also repair and recycling of old and new electronics is offered directly at the supplier.


Make sure to recycle old electronics, toys, clothes, etc. - Both to reduce the climate footprint and for the material to be used again, in new or upcycled gadgets.



In addition to all the awesome platforms that Omocom collaborates with, we are also involved in circular networks that aim to promote a circular economy.


EUREFAS - The European refurbishment association representing the refurbishment industry in Europe, to promote the circular economy and help building a greener world.

Cradlenet - Accelerates the transition to circular economy in Sweden. Ett branschöverskridande nätverk för företag som vill bli cirkulära. Ellen MacArthur foundation - On a mission to accelerate the transition to a circular economy