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Market leader Länsförsäkringar AB invests in the circular insurtech company Omocom through a new share capital increase.

Omocom a market leader in the sharing economy

Insurtech company Omocom supports the circular economy by providing tailor-made insurance solutions specifically designed to maximise the security of sustainable consumption. Omocom has quickly become the market leader in circular insurance and continues to grow with both existing and new platform customers who recognise the benefits of its unique insurance products.

In addition to Omocom's innovative policies, distribution is fully API-based and data-driven, resulting in seamless processes and minimal administration for all parties. Omocom's technology platform combined with sustainable initiatives made an impression on Länsförsäkringar.

”Länsförsäkringar is impressed by Omocom's technical solutions and development in sustainable insurance solutions. The investment is fully in line with the investments in the sustainability economy that Länsförsäkringar has made.”

- says John Nyman, Head of Strategy at Länsförsäkringar AB.

Through the new partnership, Omocom hopes to further develop and expand its innovative technology platform, while benefiting from Länsförsäkringar's solid experience in insurance.

The investment enables further development of the sustainability and technology initiatives already underway and allows Omocom to grow into an even more attractive workplace and employer. The European expansion already initiated by Omocom will be able to continue internationally, while broadening and refining the product offering.

The new share issue carried out at the end of July 2023 is a financial investment that means that Länsförsäkringar is offered two seats on the Board of Directors. The collaboration with current risk carriers and platforms remains and is strengthened by the investment.

”Bringing in Länsförsäkringar AB as a new major owner in Omocom feels just right, both in terms of the values they drive and in terms of the deal. We will be able to benefit greatly from their experience and knowledge”

- says Ola Lowden, CEO and co-founder of Omocom.

Länsförsäkringar has over 200 years of experience in the insurance industry

Länsförsäkringar is one of Sweden's largest financial groups. The foundation for today's Länsförsäkringar was laid back in the 1800s. Today, Länsförsäkringsbolagen comprises a total of 23 companies within the Group, all of which offer a range of products in banking, insurance, pension and property brokerage.

Read Länsförsäkringar's press release on the share emission here: Länsförsäkringar AB investerar i Omocom

Read more about Omocom:

Omocom press contakt:

In a world driven by mass production and consumption, there exists a hidden gem where the past and present converge, weaving tales of nostalgia and sustainability. Flea markets, with their enchanting tapestry of treasures, are not merely places to discover hidden gems; they are vibrant hubs of the circular economy. This blog post invites you to embark on a journey into the heart of flea markets and explore how they embody the principles of sustainability, community, and conscious consumption.

Rediscovering the Past

Step into the world of flea markets, and you'll find yourself surrounded by a kaleidoscope of vintage trinkets, weathered books, antique furniture, and eclectic curiosities. These artifacts of days gone by whisper stories of generations long past, reminding us of the value of longevity and heritage. By opting for pre-loved items, we reduce the demand for new production and contribute to conserving valuable resources. Flea markets serve as living museums, showcasing the beauty of history and encouraging us to cherish the past while shaping the future.

By supporting flea markets, we challenge the notion that our value is determined by the newest and shiniest possessions. Rather, we embrace the idea that each piece we own carries a unique history, adding depth and character to our lives.

Sustainability at Its Core

The circular economy is all about reducing waste and extending the lifespan of products. Flea markets are a shining example of this philosophy in action. When we purchase second-hand goods, we participate in a cycle of reuse, reducing the need for excessive consumption and the associated environmental impact. Instead of contributing to the landfill crisis, we breathe new life into items that might have been discarded prematurely. Flea markets celebrate the principle that every item has inherent value, no matter its age or condition, fostering a mindset of sustainability that we can apply to every facet of our lives.

Embracing Conscious Consumption

In a world flooded with fast fashion and disposable goods, flea markets encourage us to slow down and make intentional choices. Instead of chasing the latest trends, we can curate a personal style that tells a story, choosing items that resonate with us on a deeper level. By supporting flea markets, we challenge the notion that our value is determined by the newest and shiniest possessions. Rather, we embrace the idea that each piece we own carries a unique history, adding depth and character to our lives.

Flea markets are more than just markets; they are gateways to a world where the past dances with the present, and sustainability intertwines with style. As we journey through these vibrant havens of nostalgia and creativity, we actively participate in the circular economy, forging connections, reducing waste, and embracing a conscious approach to consumption. So, the next time you step into a flea market, take a moment to appreciate the symphony of stories and possibilities that surround you – for within these marketplaces, we can find not only hidden treasures but also the keys to a more sustainable and meaningful way of life.

Following the success of the partnership in Sweden, Indie Campers and Omocom expanded their insurance partnership to cover a total of seven European markets.

The expansion of this partnership is allowing people to travel safely while being on a road trip discovering the world.

Europe and North America's largest motorhome rental platform, Indie Campers, has again chosen Omocom as their insurance partner. After a successful partnership that began in Sweden in May 2021, now, in late 2022, Indie Campers and Omocom have decided to expand their collaboration to cover six additional markets throughout Europe: Austria, Belgium, Germany, Spain, France, and the Netherlands.

Indie Campers' Head of Marketplace, Francisco Lisboa, explains, "The relationship with Omocom has been amazing so far, and Omocom has always shown intent of expanding and growing with Indie Campers. Operationally and strategically speaking, Indie Campers prefers to have one single partner in as many countries as possible. For this reason Omocom is the best choice as it ensures that both our campervan owners and our travelers stay safe during the rental period."

The insurance solution, customized for the sharing economy, is designed to complement the ordinary vehicle insurance that Indie Campers’ motorhomes have. It covers damage, theft, and roadside assistance when rented to another party. The insurance will automatically be included in Indie Campers' rental offer and is considered one of the platform's unique selling points.

Both Indie Campers and Omocom aim to encourage the reuse of existing motorhomes on the market and allow them to be safely shared with other travelers. The insurance is valid in all countries that are members of the Green Card agreement, and the risk carrier of the insurance is Dina Försäkring AB.

"We are incredibly happy to have landed this partnership with Indie Campers, which is built to scale." says Omocom's Insurance Capacity Manager Jesper Bergwall. "The cooperation with the Indie Campers' team has been amazing, and we smoothly and successfully concluded a scalable insurance solution for all seven markets."

Indie Campers started in Portugal in 2013 and has a fleet of 6,000 vehicles in over 70 locations across Europe, North America and Oceania. The company matches professional and private campervans with renters through a unique online platform that fits perfectly with Omocom's digital insurance solution and encourages second-hand rentals.

Thanks to this partnership, Indie Campers and Omocom are bringing a scalable insurance solution to Europe, making it safer and easy for travelers to go on a road trip and enjoy discovering the world.

About Indie Campers

Indie Campers, the go-to campervan Marketplace, is on a mission to make road trips available to everyone. Thanks to its digital approach and customer-centric orientation, Indie Campers has developed a strong booking experience and high-quality road trips at affordable prices.

Indie Campers operates in more than 70 destinations across Europe, North America, and Oceania. Destinations like Los Angeles, San Francisco, Milan, Sydney, Florence, Anchorage, Paris, London, Seville, Porto, and many more. It aggregates over 6,000 vehicles and has gained the love of travelers around the world. Indie Campers' vision is to become the world's No.1 road trip provider by expanding vertically and geographically.

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