You probably recognize the colorful picture with the 17 boxes, each of which represents a global goal to be achieved by 2030. It was in 2015 that the UN member states accepted and adopted the goals called Agenda 2030, which simplified can be described as a universal agenda for sustainable development.

The global goals, in turn, have 169 sub-goals and even more points for how the work is to be carried out and followed up. With the Global Goals, world leaders have committed themselves to achieve the following four points by 2030, which are:

  • To eradicate extreme poverty.

  • Reducing inequalities and injustices in the world.

  • To promote peace and justice.

  • Solving the climate crisis

"We are the first generation to eradicate poverty, and the last to tackle climate change - and the Global Goals are our common plan for creating a better and more sustainable world for all!"

Agenda 2030, with 17 global goals for sustainable development, aims to eradicate poverty and hunger, implement human rights for all, achieve equality for women and girls, and ensure lasting protection for the planet and its natural resources. Omocom's visions and goals of keeping existing things in use and creating security by creating insurance customized to the sharing economy are linked to several of the global goals. What is the difference between 'Agenda 2030' and 'the global Goals'?

Agenda 2030 formulates the overall vision for what the world should look like in 2030, and the Global Goals constitute a more detailed plan for what the world's countries must achieve in order to achieve socially, economically, and environmentally sustainable development.

The global goals are part of a broader agenda for sustainable development called Agenda 2030. Agenda 2030 was adopted by UN member states in September 2015 and even then the 17 Global goals and 169 sub-goals were formulated. How are the countries of the world able to achieve global goals? Well, there is a long way to go until 2030, which can also be seen in the reports - But hope is not out yet, which means that it is well worth continuing to fight! The following link is continuously updated with information on how each country is located:

Here you can read both static reports, and click around on an interactive map to see how each country is in each sub-goal. Choose either to sort by a specific country or sub-goal, and see how the map and colors change in relation to how the goals have been met.

Tip! Bookmark and save the link in your browser to keep track of the goals.


Updated: Nov 23, 2021

Circular Monday, formerly known as White Monday, is the day of circular consumption that occurs on the Monday before Black Friday each year. This year, 2021, the day happens on November 22nd.

Circular Monday was founded in 2017 by the Swedish circular fabric repair company Repamera AB, and has since become a global campaign. In 2020, the name "White Monday" was replaced by "Circular Monday" to make the message clearer.

The aim is to spread companies that offer circular products and services and encourage circular consumption that is gentle on both the wallet and the planet. Under the hashtag #circularmonday, posts and campaigns are collected, with information and promotion for circular consumption.

"Another shopping day?" a lot of people probably think when they hear about campaigns and hashtags that encourage consumption. Well yes, but in contrast to, for example, Black Friday, circular shopping actually reduces the amount of waste.

So, what does circular economy really mean?

Circular economy is a model for production and consumption, which means sharing, renting, reusing, repairing, renovating and recycling existing materials and products for as long as possible. The opposite of a circular economy is a linear economy when you manufacture, use and throw away the products. "Take, make, waste" is a term often used as a deterrent, and is exactly what a circular model counteracts.

In short, the circular economy can be described as consumption that is kinder to the environment, and leaves a smaller climate footprint than traditional production and consumption of things.

Here are some examples of what you as an individual can do to contribute to sustainable and circular consumption:

Rent and share: You can rent tools, clothes, and vehicles when needed, instead of buying brand new stuff. Platforms like Hygglo, Heap carsharing, GEMME, Lainappi, Pinsj and Parently have market places for this.

Reparation: Repair your stuff when it breaks, instead of buying brand new ones.

It is, of course, possible to repair more categories than vehicles and bicycles - Even clothes, tools, furniture and electronics can be repaired excellently. When we at Omocom receive a claim report, we always recommend repairing, if possible. Omocom collaborates with awesome MIOO that can repair your bike, at a time and place that suits you!

Buy second hand and recycle: It's not just houses, flats and cars that are good to buy used - Let's get in the habit of buying used stuff in other categories as well! Clothes, toys and furniture are examples of gadgets that abound in, for example Blocket, Marketplace and flea markets. Transport your second-hand goods smoothly via Tiptapp, which has a neat integration directly from Blocket's website. Used and refurbished electronics such as mobile phones can also be purchased in excellent quality from e.g. Inrego, ForallPhones, Refurbly, PhoneHero, GreenMind, Phoneix with several, and usually also repair and recycling of old and new electronics is offered directly at the supplier.

Make sure to recycle old electronics, toys, clothes, etc. - Both to reduce the climate footprint and for the material to be used again, in new or upcycled gadgets.

In addition to all the awesome platforms that Omocom collaborates with, we are also involved in circular networks that aim to promote a circular economy.

EUREFAS - The European refurbishment association representing the refurbishment industry in Europe, to promote the circular economy and help building a greener world.

Cradlenet - Accelerates the transition to circular economy in Sweden. Ett branschöverskridande nätverk för företag som vill bli cirkulära. Ellen MacArthur foundation - On a mission to accelerate the transition to a circular economy

Not everything needs to be owned, which both Lainappi and Omocom agree on since the two companies' business concept is a result of this. Finnish company Lainappi has an app-based platform that easily, safely, and smart lets persons share their belongings to a price that the owner decides for themselves. Everything from sports equipment, power tools, and clothing can be shared via Lainappi’s app, and when adding safety in terms of an Omocom-insurance the offer is a ‘no-brainer for owners that might have previously been unsure about renting out their belongings. The Omocom-insurance is an all-risk solution and covers damage, theft, and loss during the whole rental period.

“We at Lainappi, are pleased to improve our service by providing insurance to our users through Omocom. We know how much value it brings to our users to be able to safely share their items to others. We were thrilled to find a company like Omocom, that shares the same values and was able to provide a new kind of insurance model. We welcome everyone to our new, improved Lainappi”, says Lainappi about the collaboration with Omocom in their press comment.

When damage occurs, a claim is reported directly via Omocom’s all-digital claims form. When clicking the claims link in the e-mail that’s received at the start of the Lainappi-rental, the form is pre-filled with all necessary information about the rental - The owner of the item only has to complete the form with information about the damage and click “send” for the claim to be handled by Omocoms experienced claims specialists.

Omocom offers claims handling in local languages, which means that Lainappi’s customers will be taken care of in Finnish.

Easy, safe, and smart

Lainappi’s mission is to promote sharing economy and green economy by encouraging rent instead of buying. Just like Omocom, they want to enable easy, safe, and smart rentals of existing products.

Omocom’s main mission is to keep customers' stuff in use, despite the fact that they get damaged during the rental period. Today, 9 out of 10 of Omocoms customers state that they will continue to rent out their stuff even though they have been damaged.

“The collaboration between Lainappi and Omocom is a "perfect match" as both seem to share existing resources. Why buy new when you can rent from someone instead? Together with Lainappi, Omocom wants to increase customers' circular choices by offering insurance so that the customer can feel safe” says Christian Weimer, Senior Business Developer at Omocom.

Omocom is a Sweden-based insurance agent who offers short-time insurances, specially fitted for products within the circular economy. Omocom works with platforms aimed at increasing the use of existing resources, for a more sustainable future.

Lainappi is a Tampere-based company founded in 2020. The business is based on innovative household items rental services offered to consumers and business customers. The service works through a mobile application, where users can rent items from each other, such as tools, sports equipment, and clothing.

Read more about Lainappi:

The risk carrier of the insurance is W. R. Berkley Nordic.